How to destroy a brand?

It needs years and a lot of invest...

to create a brand. But it needs much more less to destroy a brand.

Mostly a brand was the founders idea. He beleaved in that, what he does. With passion, creativity and quality awareness. He wanted to be the best and for that he creates a philosophy. His brand based on traditions and history. "Money is not all..."so his thinking.

But a brand is also always a heritage...

for following generations. That means responsibility. A brand is the best basis for success; but not a guarantee.

Here 10 reasons how to crash a brand...